PRACTITIONERS • CLINICS • COACHES • GROUP PROGRAMS
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.
Website copywriting for health pros who want to grow with intention. Let’s turn your website into a powerful, client-attracting showcase for your work - and get more of the right people through your door.
PRACTITIONERS • CLINICS
COACHES • GROUP PROGRAMS
Website copywriting for health pros who want to grow with intention. Let’s turn your website into a powerful, client-attracting showcase for your work - and get more of the right people through your door.
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.

AND I’M A NATUROPATH, HERBALIST, NUTRITIONIST AND ENERGETIC HEALER TOO
I’ve been both a natural health practitioner and a health copywriter for 30 years – and in that time have written hundreds of web pages and thousands of pieces of marketing content. My work has been read by millions of people and generated millions of dollars in sales for my clients.
So when it comes to your website copy, I already understand your work, your business goals, your ethics and values, the advertising rules you need to follow, and how to structure and write it for impact.
Most importantly, I have an intimate understanding of your clients: the health journey they’re on, their mindsets and thought processes, and their hopes and dreams, worries and fears.
My Health Website Copywriting Packages have been specially designed to support health and wellness services businesses of all shapes and sizes, including:
Health professionals, wellness practitioners, coaches, consultants and intuitives
Multi-practitioner and multi-disciplinary clinics
Group programs and memberships
Course and digital product providers
Want to chat about what’ll work best for your website?

AND I’M A NATUROPATH, HERBALIST, NUTRITIONIST AND ENERGETIC HEALER TOO
I’ve been both a natural health practitioner and a health copywriter for 30 years – and in that time have written hundreds of web pages and thousands of pieces of marketing content. My work has been read by millions of people and generated millions of dollars in sales for my clients.
So when it comes to your website copy, I already understand your work, your business goals, your ethics and values, the advertising rules you need to follow, and how to structure and write it for impact.
Most importantly, I have an intimate understanding of your clients: the health journey they’re on, their mindsets and thought processes, and their hopes and dreams, worries and fears.
My website copywriting packages have been specially designed to support health and wellness businesses of all shapes and sizes, including:
Health professionals, wellness practitioners, coaches, consultants and intuitives
Multi-practitioner and multi-disciplinary clinics
Group programs and memberships
Course and digital product providers
Want to chat about what’ll work best for your website?
ADHD coaching
Aromatherapy
Astrology
Bodywork
Business coaching & consulting
Career coaching
Counselling
Courses & workshops
Digital products
Fertility support
Herbalism
Hypnotherapy
Intuitive readings & tarot
Journey work
Kinesiology
Life coaching
Massage
Meditation
Memberships & communities
Mental health support
Mentorship & professional development
Myofascial therapy
Naturopathy
Nutrition
Personal training
Physiotherapy
Pilates
Reflexology
Regulatory consulting
Reiki & energetic healing
Sound & voice therapy
Yoga
ADHD coaching
Aromatherapy
Astrology
Bodywork
Business coaching & consulting
Career coaching
Counselling
Courses & workshops
Digital products
Fertility support
Herbalism
Hypnotherapy
Intuitive readings & tarot
Journey work
Kinesiology
Life coaching
Massage
Meditation
Memberships & communities
Mental health support
Mentorship & professional development
Myofascial therapy
Naturopathy
Nutrition
Personal training
Physiotherapy
Pilates
Reflexology
Regulatory consulting
Reiki & energetic healing
Sound & voice therapy
Yoga
YES... AND IF YOU’RE A HEALTH PRO WHOSE WORK EDUCATES, ENLIGHTENS, EMPOWERS AND EXPANDS YOUR CLIENTS, I’D LOVE TO WORK WITH YOU TOO!
The best way to get started is with a quick conversation
Every single person who lands on your website is checking you and your work out, assessing your credibility and professionalism, and trying to determine if you’re the one they should trust with their health and wellbeing.
So your website’s overarching goal should be to help the people you most want to work with feel confident about becoming your client.
TO ACHIEVE THAT, YOUR WEBSITE COPY NEEDS TO MAKE IT EASY FOR THEM TO UNDERSTAND:
What you offer
Who you work with and how you help them
Why they can feel confident choosing to work with you
Which of your offers or services is best for their needs
When it’s the right time to get started
And what their next step should be
That’s where I come in, blending my 30 years of health marketing and copywriting experience to write copy that earns your ideal clients' trust, helps them decide whether they’re ready to take action, and guides them down that path.
The best health and wellness copywriting gives your ideal clients a sense of what it's like to work with you, even before they’ve signed up.
When you and I work together, my goal is to reflect your voice, empathy and perspective so authentically that your readers feel seen, heard and supported by you - and can taste what’s possible for them.
IT COMES FROM THE MARKETING STRATEGY BEHIND THEM
Powerful website copywriting doesn’t just move the people who read it.
It moves your business forward too, enabling you to intentionally influence what you’re known for, how you want to be perceived, and the kind of people and problems you work with.
That’s what gives you real momentum and propels you towards where you want to go – and it’s why my website copywriting projects always start with an in-depth strategy session that ensures your business goals are the guiding force behind every sentence I write.
If you’re ready to grow, let's write the website that helps you reach your goals
IT COMES FROM THE MARKETING STRATEGY BEHIND THEM
Powerful website copywriting doesn’t just move the people who read it.
It moves your business forward too, enabling you to intentionally influence what you’re known for, how you want to be perceived, and the kind of people and problems you work with.
That’s what gives you real momentum and propels you towards where you want to go – and it’s why my website copywriting projects always start with an in-depth strategy session that ensures your business goals are the guiding force behind every sentence I write.
If you’re ready to grow, let's write the website that helps you reach your goals
IT HAS TOO MUCH IMPACT ON YOUR INCOME TO LEAVE IT TO CHANCE
Your website is your single most valuable sales and marketing asset. It’s the first place people visit when they’re exploring what you offer, and where they return when they’re ready to commit.
And more than any other aspect of your site, the copy on it plays a critical role in the impressions they form and the decisions they make. Done well, it reassures people that they’re in the right place, at the right time - and motivates them to either get started or stay connected to you to learn more.
But when your copy doesn’t hit the spot? Potential clients drift away or stay stuck on the fence, unsure whether to move ahead. They don’t get the support that only you can offer them, and you don’t get the income your business deserves.
Don’t gamble with AI for your website copy. It tends to strip out personality, echo every other site on the internet, and default to bland content that nobody remembers or connects with because they’ve seen it all before.
And unless you’re adept at copywriting and skilled at structuring marketing narratives and health buyer journey pathways, don’t write your site yourself either. You’d be better off devoting that time to your clients and family, or sitting in the sun with a good book and a cup of tea.
Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others
Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust
Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to
Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients
Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out
Copy with a unique, authentic brand voice that reflects your credibility, expertise and values
Confident messaging that’s easy for readers to understand, see themselves in, and act on
Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go


Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others
Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust
Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to
Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients

Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out
Copy with a unique, authentic brand voice that reflects your credibility, expertise and values
Confident messaging that’s easy for readers to understand, see themselves in, and act on
Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go

IT HAS TOO MUCH IMPACT ON YOUR INCOME TO LEAVE IT TO CHANCE
Your website is your single most valuable sales and marketing asset. It’s the first place people visit when they’re exploring what you offer, and where they return when they’re ready to commit.
And more than any other aspect of your site, the copy on it plays a critical role in the impressions they form and the decisions they make. Done well, it reassures people that they’re in the right place, at the right time - and motivates them to either get started or stay connected to you to learn more.
But when your copy doesn’t hit the spot? Potential clients drift away or stay stuck on the fence, unsure whether to move ahead. They don’t get the support that only you can offer them, and you don’t get the income your business deserves.
Don’t gamble with AI for your website copy. It tends to strip out personality, echo every other site on the internet, and default to bland content that nobody remembers or connects with because they’ve seen it all before.
And unless you’re adept at copywriting and skilled at structuring marketing narratives and health buyer journey pathways, don’t write your site yourself either. You’d be better off devoting that time to your clients and family, or sitting in the sun with a good book and a cup of tea.
Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others
Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust
Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to
Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients
Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out
Copy with a unique, authentic brand voice that reflects your credibility, expertise and values
Confident messaging that’s easy for readers to understand, see themselves in, and act on
Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go



Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others
Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust
Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to
Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients

Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out
Copy with a unique, authentic brand voice that reflects your credibility, expertise and values
Confident messaging that’s easy for readers to understand, see themselves in, and act on
Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go

HOW WE CAN WORK TOGETHER
In my experience, the most effective website copy projects share four key characteristics:
Strategic clarity that’s focused on business outcomes and brand goals
Site architecture and flow that’s logical and appropriate for the business’s size and offerings
Compelling, compassionate and persuasive content that meets readers where they’re at, takes them where they need to go next, and addresses all their questions and concerns
Purposeful project momentum that keeps everything moving and gets your new site online so it can start generating income as quickly as possible
I’ve bundled all those ingredients into my Health Website Copywriting Packages, with options to suit businesses of every size.
These packages have been specially designed for health and wellness service providers ready to invest in strategically structured, personalised website copy that reflects the depth of their work and helps them attract the right clients. (If you need website copy for your product-based health business instead, learn how we can work together here).

Best for 1-person businesses with 1-2 core services
1 x 60-minute Strategy Intensive call
Strategic Site Plan (5 pages)
5 CORE PAGES:
Home
About
Services overview
FAQs (5-6 questions)
Contact / booking
(Extra pages available for an additional fee)
ALSO INCLUDES:
SEO- & AI-friendly copy
Up to 2 rounds of edits
$2,500 AUD
Best for 1-3 person businesses with 3-4 core services
1 x 90-minute Strategy Intensive call
Strategic Site Plan (9 pages)
5 CORE PAGES:
Home
About
Services overview
FAQs (10-12 questions)
Contact / booking
PLUS: 4 extra pages tailored to your business
ALSO INCLUDES:
SEO- & AI-friendly copy
Up to 2 rounds of edits
$4,500 AUD
Best for larger teams & multi-disciplinary businesses with more complex offers
2 x 60-minute Strategy Intensive calls
Strategic Site Plan (18 pages)
5 CORE PAGES:
Home
About
Services overview
FAQs (18-20 questions)
Contact / booking
PLUS: 9 extra pages tailored to your business
ALSO INCLUDES:
SEO- & AI-friendly copy
Up to 2 rounds of edits
$7,500 AUD
My Health Website Copywriting packages follow a clear, structured process that I’ve honed over many years. It’s divided into four phases to ensure you get website copy that you love, and that it’s delivered quickly - without lots of drawn-out back and forth. Here’s how it works.
We’ll start with a 15-minute call to confirm what you need and whether we’re a good fit for each other
You approve my proposal and T&Cs, and pay a deposit to secure your booking
I’ll send you my Client Welcome Pack, which includes:
Our project timeline
A list of the info and material you’ll need to send me for the brief
Strategic thinking prompts to help clarify your goals for your new site
I’ll review your briefing materials, start formulating my writing plan, and let you know of any gaps I need filled in
I’ll map out your website structure (the pages we’re creating and how they’ll fit together) for your approval
We’ll meet on Zoom to confirm your business goals, brand vibe, and everything else I need to write your copy
I’ll create your copy on dedicated VIP writing days where your project is my sole focus (typically 1, 2 or 5 writing days, depending on your package)
When the first draft is complete, it’ll be ready for your review in Google Docs
You review the copy and add your feedback directly in Google Docs
Up to 2 rounds of revisions are included
Final copy delivered, ready for your designer or developer
Ready to explore your website copywriting project?
GET YOUR SHINY NEW COPY IN YOUR HOT LITTLE HANDS IN JUST A FEW WEEKS
Ready to have ‘Revamp website copy’ ticked off your to-do list and your site performing better for you and your business?
Your new copy could be ready to deliver to your designer or web developer in just a few weeks.
All you need to do is reach out to me for a chat about what you’ve got in mind and we can take it from there.
Let’s talk it through

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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.
Jayne Tancred © 2008-2026 All Rights Reserved
ABN: 62 928 126 060
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