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WEBSITE COPYWRITING FOR
HEALTH & WELLNESS BUSINESSES

PRACTITIONERS • CLINICS • COACHES • GROUP PROGRAMS

You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.

Website copywriting for health pros who want to grow with intention. Let’s turn your website into a powerful, client-attracting showcase for your work - and get more of the right people through your door.

WEBSITE COPYWRITING FOR HEALTH & WELLNESS BUSINESSES

PRACTITIONERS • CLINICS

COACHES • GROUP PROGRAMS

Website copywriting for health pros who want to grow with intention. Let’s turn your website into a powerful, client-attracting showcase for your work - and get more of the right people through your door.

You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.

Jayne Tancred

Hello, I’m Jayne – your natural health and wellness copywriter

AND I’M A NATUROPATH, HERBALIST, NUTRITIONIST AND ENERGETIC HEALER TOO

I’ve been both a natural health practitioner and a health copywriter for 30 years – and in that time have written hundreds of web pages and thousands of pieces of marketing content. My work has been read by millions of people and generated millions of dollars in sales for my clients.

So when it comes to your website copy, I already understand your work, your business goals, your ethics and values, the advertising rules you need to follow, and how to structure and write it for impact.

Most importantly, I have an intimate understanding of your clients: the health journey they’re on, their mindsets and thought processes, and their hopes and dreams, worries and fears.

My Health Website Copywriting Packages have been specially designed to support health and wellness services businesses of all shapes and sizes, including:

  • Health professionals, wellness practitioners, coaches, consultants and intuitives

  • Multi-practitioner and multi-disciplinary clinics

  • Group programs and memberships

  • Course and digital product providers

Want to chat about what’ll work best for your website?

Jayne Tancred

Hello, I’m Jayne – your natural health and wellness copywriter

AND I’M A NATUROPATH, HERBALIST, NUTRITIONIST AND ENERGETIC HEALER TOO

I’ve been both a natural health practitioner and a health copywriter for 30 years – and in that time have written hundreds of web pages and thousands of pieces of marketing content. My work has been read by millions of people and generated millions of dollars in sales for my clients.

So when it comes to your website copy, I already understand your work, your business goals, your ethics and values, the advertising rules you need to follow, and how to structure and write it for impact.

Most importantly, I have an intimate understanding of your clients: the health journey they’re on, their mindsets and thought processes, and their hopes and dreams, worries and fears.

My website copywriting packages have been specially designed to support health and wellness businesses of all shapes and sizes, including:

  • Health professionals, wellness practitioners, coaches, consultants and intuitives

  • Multi-practitioner and multi-disciplinary clinics

  • Group programs and memberships

  • Course and digital product providers

Want to chat about what’ll work best for your website?

“Hey Jayne, have you ever worked with clients who offer...?”

ADHD coaching

Aromatherapy

Astrology

Bodywork

Business coaching & consulting

Career coaching

Counselling

Courses & workshops

Digital products

Fertility support

Herbalism

Hypnotherapy

Intuitive readings & tarot

Journey work

Kinesiology

Life coaching

Massage

Meditation

Memberships & communities

Mental health support

Mentorship & professional development

Myofascial therapy

Naturopathy

Nutrition

Personal training

Physiotherapy

Pilates

Reflexology

Regulatory consulting

Reiki & energetic healing

Sound & voice therapy

Yoga

ADHD coaching

Aromatherapy

Astrology

Bodywork

Business coaching & consulting

Career coaching

Counselling

Courses & workshops

Digital products

Fertility support

Herbalism

Hypnotherapy

Intuitive readings & tarot

Journey work

Kinesiology

Life coaching

Massage

Meditation

Memberships & communities

Mental health support

Mentorship & professional development

Myofascial therapy

Naturopathy

Nutrition

Personal training

Physiotherapy

Pilates

Reflexology

Regulatory consulting

Reiki & energetic healing

Sound & voice therapy

Yoga

YES... AND IF YOU’RE A HEALTH PRO WHOSE WORK EDUCATES, ENLIGHTENS, EMPOWERS AND EXPANDS YOUR CLIENTS, I’D LOVE TO WORK WITH YOU TOO!

The best way to get started is with a quick conversation

Your website’s most important job is getting the right people through your door

Every single person who lands on your website is checking you and your work out, assessing your credibility and professionalism, and trying to determine if you’re the one they should trust with their health and wellbeing.

So your website’s overarching goal should be to help the people you most want to work with feel confident about becoming your client.

TO ACHIEVE THAT, YOUR WEBSITE COPY NEEDS TO MAKE IT EASY FOR THEM TO UNDERSTAND:

  • What you offer

  • Who you work with and how you help them

  • Why they can feel confident choosing to work with you

  • Which of your offers or services is best for their needs

  • When it’s the right time to get started

  • And what their next step should be

That’s where I come in, blending my 30 years of health marketing and copywriting experience to write copy that earns your ideal clients' trust, helps them decide whether they’re ready to take action, and guides them down that path.

Let’s give them a microdose of your medicine

The best health and wellness copywriting gives your ideal clients a sense of what it's like to work with you, even before they’ve signed up.

When you and I work together, my goal is to reflect your voice, empathy and perspective so authentically that your readers feel seen, heard and supported by you - and can taste what’s possible for them.

The value of my copywriting lies deeper than the words

IT COMES FROM THE MARKETING STRATEGY BEHIND THEM

Powerful website copywriting doesn’t just move the people who read it.

It moves your business forward too, enabling you to intentionally influence what you’re known for, how you want to be perceived, and the kind of people and problems you work with.

That’s what gives you real momentum and propels you towards where you want to go – and it’s why my website copywriting projects always start with an in-depth strategy session that ensures your business goals are the guiding force behind every sentence I write.

If you’re ready to grow, let's write the website that helps you reach your goals

The value of my copywriting lies deeper than the words

IT COMES FROM THE MARKETING STRATEGY BEHIND THEM

Powerful website copywriting doesn’t just move the people who read it.

It moves your business forward too, enabling you to intentionally influence what you’re known for, how you want to be perceived, and the kind of people and problems you work with.

That’s what gives you real momentum and propels you towards where you want to go – and it’s why my website copywriting projects always start with an in-depth strategy session that ensures your business goals are the guiding force behind every sentence I write.

If you’re ready to grow, let's write the website that helps you reach your goals

Your website exists to bring you clients and cash

IT HAS TOO MUCH IMPACT ON YOUR INCOME TO LEAVE IT TO CHANCE

Your website is your single most valuable sales and marketing asset. It’s the first place people visit when they’re exploring what you offer, and where they return when they’re ready to commit.

And more than any other aspect of your site, the copy on it plays a critical role in the impressions they form and the decisions they make. Done well, it reassures people that they’re in the right place, at the right time - and motivates them to either get started or stay connected to you to learn more.

But when your copy doesn’t hit the spot? Potential clients drift away or stay stuck on the fence, unsure whether to move ahead. They don’t get the support that only you can offer them, and you don’t get the income your business deserves.

Don’t gamble with AI for your website copy. It tends to strip out personality, echo every other site on the internet, and default to bland content that nobody remembers or connects with because they’ve seen it all before.

And unless you’re adept at copywriting and skilled at structuring marketing narratives and health buyer journey pathways, don’t write your site yourself either. You’d be better off devoting that time to your clients and family, or sitting in the sun with a good book and a cup of tea.

DON’T WEAKEN YOUR SITE WITH...

Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others

Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust

Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to

Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients

INSTEAD, INVEST IN...

Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out

Copy with a unique, authentic brand voice that reflects your credibility, expertise and values

Confident messaging that’s easy for readers to understand, see themselves in, and act on

Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go

DON’T WEAKEN YOUR SITE WITH...

Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others

Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust

Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to

Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients

INSTEAD, INVEST IN...

Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out

Copy with a unique, authentic brand voice that reflects your credibility, expertise and values

Confident messaging that’s easy for readers to understand, see themselves in, and act on

Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go

Your website exists to bring you clients and cash

IT HAS TOO MUCH IMPACT ON YOUR INCOME TO LEAVE IT TO CHANCE

Your website is your single most valuable sales and marketing asset. It’s the first place people visit when they’re exploring what you offer, and where they return when they’re ready to commit.

And more than any other aspect of your site, the copy on it plays a critical role in the impressions they form and the decisions they make. Done well, it reassures people that they’re in the right place, at the right time - and motivates them to either get started or stay connected to you to learn more.

But when your copy doesn’t hit the spot? Potential clients drift away or stay stuck on the fence, unsure whether to move ahead. They don’t get the support that only you can offer them, and you don’t get the income your business deserves.

Don’t gamble with AI for your website copy. It tends to strip out personality, echo every other site on the internet, and default to bland content that nobody remembers or connects with because they’ve seen it all before.

And unless you’re adept at copywriting and skilled at structuring marketing narratives and health buyer journey pathways, don’t write your site yourself either. You’d be better off devoting that time to your clients and family, or sitting in the sun with a good book and a cup of tea.

DON’T WEAKEN YOUR SITE WITH...

Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others

Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust

Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to

Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients

INSTEAD, INVEST IN...

Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out

Copy with a unique, authentic brand voice that reflects your credibility, expertise and values

Confident messaging that’s easy for readers to understand, see themselves in, and act on

Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go

DON’T WEAKEN YOUR SITE WITH...

Web copy that delivers information without conveying the depth of your work, creating connection, or differentiating you from others

Generic, flavourless writing that sounds like AI, could come from anyone, and diminishes trust

Messaging that’s too technical for readers to comprehend, or too wishy-washy for them to relate to

Randomly strung together bits of content that lack cohesion and don’t add up to anything meaningful for you or your clients

INSTEAD, INVEST IN...

Personality-rich, soul-deep web copy that shows people what’s possible for them, nurtures relationships, and helps you stand out

Copy with a unique, authentic brand voice that reflects your credibility, expertise and values

Confident messaging that’s easy for readers to understand, see themselves in, and act on

Intentionally structured content that’s strategically crafted to guide your ideal clients to work with you and point your business in the direction you want to go

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Website copywriting for health service businesses

HOW WE CAN WORK TOGETHER

In my experience, the most effective website copy projects share four key characteristics:

  • Strategic clarity that’s focused on business outcomes and brand goals

  • Site architecture and flow that’s logical and appropriate for the business’s size and offerings

  • Compelling, compassionate and persuasive content that meets readers where they’re at, takes them where they need to go next, and addresses all their questions and concerns

  • Purposeful project momentum that keeps everything moving and gets your new site online so it can start generating income as quickly as possible

I’ve bundled all those ingredients into my Health Website Copywriting Packages, with options to suit businesses of every size.

These packages have been specially designed for health and wellness service providers ready to invest in strategically structured, personalised website copy that reflects the depth of their work and helps them attract the right clients. (If you need website copy for your product-based health business instead, learn how we can work together here).

Choose your web copy package

ESSENTIALS

Best for 1-person businesses with 1-2 core services

1 x 60-minute Strategy Intensive call

Strategic Site Plan (5 pages)

5 CORE PAGES:

Home

About

Services overview

FAQs (5-6 questions)

Contact / booking

(Extra pages available for an additional fee)

ALSO INCLUDES:

SEO- & AI-friendly copy

Up to 2 rounds of edits

$2,500 AUD

GROWTH

Best for 1-3 person businesses with 3-4 core services

1 x 90-minute Strategy Intensive call

Strategic Site Plan (9 pages)

5 CORE PAGES:

Home

About

Services overview

FAQs (10-12 questions)

Contact / booking

PLUS: 4 extra pages tailored to your business

ALSO INCLUDES:

SEO- & AI-friendly copy

Up to 2 rounds of edits

$4,500 AUD

SCALE

Best for larger teams & multi-disciplinary businesses with more complex offers

2 x 60-minute Strategy Intensive calls

Strategic Site Plan (18 pages)

5 CORE PAGES:

Home

About

Services overview

FAQs (18-20 questions)

Contact / booking

PLUS: 9 extra pages tailored to your business

ALSO INCLUDES:

SEO- & AI-friendly copy

Up to 2 rounds of edits

$7,500 AUD

What happens when you hire me as your website copywriter?

My Health Website Copywriting packages follow a clear, structured process that I’ve honed over many years. It’s divided into four phases to ensure you get website copy that you love, and that it’s delivered quickly - without lots of drawn-out back and forth. Here’s how it works.

1. PRE-WORK: SECURE YOUR BOOKING AND PLAN YOUR PROJECT BRIEF

  • We’ll start with a 15-minute call to confirm what you need and whether we’re a good fit for each other

  • You approve my proposal and T&Cs, and pay a deposit to secure your booking

  • I’ll send you my Client Welcome Pack, which includes:

    • Our project timeline

    • A list of the info and material you’ll need to send me for the brief

    • Strategic thinking prompts to help clarify your goals for your new site

2. STRATEGY: WE DO THE THINKING UPFRONT

  • I’ll review your briefing materials, start formulating my writing plan, and let you know of any gaps I need filled in

  • I’ll map out your website structure (the pages we’re creating and how they’ll fit together) for your approval

  • We’ll meet on Zoom to confirm your business goals, brand vibe, and everything else I need to write your copy

3. PRODUCTION: I’LL DEDICATE MYSELF TO WRITING YOUR COPY

  • I’ll create your copy on dedicated VIP writing days where your project is my sole focus (typically 1, 2 or 5 writing days, depending on your package)

  • When the first draft is complete, it’ll be ready for your review in Google Docs

4. REVIEW: WE FINALISE THE DETAILS

  • You review the copy and add your feedback directly in Google Docs

  • Up to 2 rounds of revisions are included

  • Final copy delivered, ready for your designer or developer

Ready to explore your website copywriting project?

Planning a new website or refreshing your existing one?

GET YOUR SHINY NEW COPY IN YOUR HOT LITTLE HANDS IN JUST A FEW WEEKS

Ready to have ‘Revamp website copy’ ticked off your to-do list and your site performing better for you and your business?

Your new copy could be ready to deliver to your designer or web developer in just a few weeks.

All you need to do is reach out to me for a chat about what you’ve got in mind and we can take it from there.

Let’s talk it through

Client love

Jayne Tancred

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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.

Jayne Tancred © 2008-2026 All Rights Reserved

ABN: 62 928 126 060

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