Health & Wellness Marketer, Writer & Coach: Jayne Tancred

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HI THERE, I'M JAYNE

marketing strategist, copywriter and coach with a passion for natural health and all things small business

HI THERE, I'M JAYNE

marketing strategist, copywriter and coach with a passion for natural health and all things small business

I believe that when you’re in the business of helping people live their best lives, intentionality, authenticity and empathy are the secret ingredients that inspire your customers and clients to trust you and buy from you.

Whether you’re a big natural health brand ready to kick off a project or a solo small business owner looking for clarity, my mission is to help you crystallise your vision and bring it to life by creating products and messaging that resonate with you AND your audience.

In the 15+ years I've been running my business, I’ve worked on an extensive range of marketing projects for natural health and vitamin supplement brands, including product and portfolio development, international market entries, brand positioning, content strategy, and much, much more.

I’m a prolific natural health copywriter too, and have created thousands of pieces of natural health marketing content over the years, including more product labels, web pages, video scripts, brochures, posters, ads, articles, email sequences and social media posts than I can count.

My other passion is coaching natural health practitioners, coaches, healers and soul-centred small business owners to become confident marketers who share their extraordinary work with the world in a way that feels natural, aligned and in integrity. (Learn more about my marketing coaching packages and VIP Intensives here).

Wondering if I’m the right person to help you? Book yourself in for an initial chat with me.

I believe that when you’re in the business of helping people live their best

lives, intentionality, authenticity and empathy are the secret ingredients

that inspire your customers and clients to trust you and buy from you.

Whether you’re a big natural health brand ready to kick off a project or a solo small business owner looking for clarity, my mission is to help you crystallise your vision and bring it to life by creating products and messaging that resonate with you AND your audience.

In the 15+ years I've been running my business, I’ve worked on an extensive range of marketing projects for natural health and vitamin supplement brands, including product and portfolio development, international market entries, brand positioning, content strategy, and much, much more.

I’m a prolific natural health copywriter too, and have created thousands of pieces of natural health marketing content over the years, including more product labels, web pages, video scripts, brochures, posters, ads, articles, email sequences and social media posts than I can count.

My other passion is coaching natural health practitioners, coaches, healers and soul-centred small business owners to become confident marketers who share their extraordinary work with the world in a way that feels natural, aligned and in integrity. (Learn more about my marketing coaching packages and VIP Intensives here).

Wondering if I’m the right person to help you? Book yourself in for an initial chat with me.

Some fun facts about me:

I instinctively knew I was going to be a herbalist from the first time I heard the word at 15 years old (even though I didn’t actually know what a herbalist was!), and I’ve lived and breathed natural medicine ever since
I’m an old-school naturopath, herbalist and nutritionist who graduated waaaaay back in the dark ages when natural medicine was considered weird and wacky, and when we spent as much time learning about plant energetics as we did about nutritional biochemistry
I have a particularly powerful affinity with herbal medicine and feel a deep connection with the plant kingdom - I’ve even teamed up with a friend to develop my own range of flower essences, Tribe of the Tree
I’m powered by meditation, medicinal mushrooms, adaptogenic herbs, copious cups of tea, and Tribe of the Tree’s Pure Potential, Dragon Slayer and Destiny Calls flower essences
My best ideas come when I’m bush walking, and you’ll find me talking to the trees in my closest National Park a few times a week
I only work with people and brands whose ethics and integrity I trust

Some fun facts about me:

I instinctively knew I was going to be a herbalist from the first time I heard the word at 15 years old (even though I didn’t actually know what a herbalist was!), and I’ve lived and breathed natural medicine ever since
I’m an old-school naturopath, herbalist and nutritionist who graduated waaaaay back in the dark ages when natural medicine was considered weird and wacky, and when we spent as much time learning about plant energetics as we did about nutritional biochemistry
I have a particularly powerful affinity with herbal medicine and feel a deep connection with the plant kingdom - I’ve even teamed up with a friend to develop my own range of flower essences, Tribe of the Tree
I’m powered by meditation, medicinal mushrooms, adaptogenic herbs, copious cups of tea, and Tribe of the Tree’s Pure Potential, Dragon Slayer and Destiny Calls flower essences
My best ideas come when I’m bush walking, and you’ll find me talking to the trees in my closest National Park a few times a week
I only work with people and brands whose ethics and integrity I trust

TESTIMONIALS

“FULL OF CREATIVE IDEAS”

Jayne has been invaluable in helping us rewrite and revamp our product advertisements and brochures, providing text that is succinct, engaging and conveys exactly what we want to our customers. She’s an absolute pleasure to work with, is always extremely professional, delivers work on time every time (even with the tightest of deadlines) and is full of creative ideas to better our marketing material.

Claire Cavanagh, Nature’s Sunshine

“SHE EXPANDS OUR THINKING”

Not only does Jayne have Jayne wonderful writing and interpersonal skills, but she’s helped us enormously with strategic input. It’s very common for her to expand our thinking and nudge us to do a better job.

Robert Gerrish, Flying Solo

“SOLUTIONS-FOCUSED APPROACH”

Jayne is an absolute pleasure to work with. She is a skilled copywriter and particularly effective (and calm) project manager. Her ability to interpret a brief with a solutions-focused approach ensures an optimal outcome, and her depth of knowledge allows her to contribute significantly to projects. On challenging projects, she goes above and beyond to ensure deadlines are met whilst always maintaining her professionalism and can-do attitude. I thoroughly enjoy working with Jayne and highly recommend her.