SUPPLEMENTS • HERBS • FUNCTIONAL FOODS • BEAUTY
PRACTITIONERS • CLINICS • COACHES • GROUP PROGRAMS
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.
Clear, credible and high-performing copywriting, built on 30 years of health industry experience, and infused with strong marketing strategy to help the right people find you, trust you and choose you.
SUPPLEMENTS • HERBS • BEAUTY • FUNCTIONAL FOODS • PRACTITIONERS • CLINICS • COACHES • GROUP PROGRAMS
Clear, credible and high-performing copywriting, built on 30 years of health industry experience, and infused with strong marketing strategy to help the right people find you, trust you and choose you.
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.

I’m one of Australia’s most experienced health and wellness copywriters, with a 30-year track record of creating campaigns and content that have been read by millions of readers and directly contributed to millions of dollars in sales.
That’s thousands of pieces of marketing content… for brands ranging from multinational herbal and vitamin companies to one-person health practices.

All the things people swallow, slurp, sip & squirt to optimise their health:
Vitamin & nutritional supplements
Herbal medicines
Functional foods & beverages
Natural beauty & personal care
Essential oils & aromatherapy
Natural household products
The dedicated folk whose work educates, enlightens, empowers & expands:
Health professionals
Wellness practitioners
Multi-practitioner clinics
Group program & course providers
Healers & intuitives
Coaches & consultants
I’m one of Australia’s most experienced health and wellness copywriters, with a 30-year track record of creating campaigns and content that have been read by millions of readers and directly contributed to millions of dollars in sales.
That’s thousands of pieces of marketing content… for brands ranging from multinational herbal and vitamin companies to one-person health practices.
All the things people swallow, slurp, sip & squirt to optimise their health:
Vitamin & nutritional supplements
Herbal medicines
Functional foods & beverages
Natural beauty & personal care
Essential oils & aromatherapy
Natural household products
The dedicated folk whose work educates, enlightens, empowers & expands:
Health professionals
Wellness practitioners
Multi-practitioner clinics
Group program & course providers
Healers & intuitives
Coaches & consultants
About pages
Advertorials & long-form editorials
Banner ads
Blog posts
Brochures & posters
Case studies & customer interviews
Course & workshop content
Email newsletters & blasts
About pages
Advertorials & long-form editorials
Banner ads
Blog posts
Brochures & posters
Case studies & customer interviews
Course & workshop content
Email newsletters & blasts
Email sequences
Evergreen campaigns
Founder & team profiles
Funnel copy
Home pages
Infographics
Ingredient & condition guides
Landing & sales pages
Launch campaigns
Lead magnets
Meta & Google Ads
Point-of-sale (POS) material
Presentation decks
Press releases & crisis comms
Print ads
Product & category pages
Product explainer videos
Product labels & packaging copy
Social media posts & videos
Thought leadership content
Trade presenters & sales decks
Training material
Video ads & sales letters (VSLs)
Webinar scripts & slide decks
Email sequences
Evergreen campaigns
Founder & team profiles
Funnel copy
Home pages
Infographics
Ingredient & condition guides
Landing & sales pages
Launch campaigns
Lead magnets
Meta & Google Ads
Point-of-sale (POS) material
Presentation decks
Press releases & crisis comms
Print ads
Product & category pages
Product explainer videos
Product labels & packaging copy
Social media posts & videos
Thought leadership content
Trade presenters & sales decks
Training material
Video ads & sales letters (VSLs)
Webinar scripts & slide decks
YEP! I’VE WRITTEN JUST ABOUT EVERY TYPE OF MARKETING ASSET USED IN THE NATURAL HEALTH AND WELLNESS INDUSTRY
I’d love to write yours next. If you’re keen to get moving, let’s chat!

Unlike most copywriters who dabble in it only occasionally, natural health and wellness is my lifelong passion. And it’s been my exclusive professional focus for the past 30 years.
So I know that copywriting for health buyers needs a LOT more rigour than writing for other industries.
It also involves prioritising:
Deep empathy for the issues your readers are dealing with
Skilfully framing complex messages in easy-to-understand language
Ethical and regulatory awareness, every step of the way
When those elements are expertly woven together, you get copy that demonstrates why yours is the brand people should trust with their health and wellness.
Without them? You’re at risk of:
Cold, clinical and impersonal copy that’s disconnected from the people you’re trying to help
Confused, doubtful readers instead of confident and empowered ones
Over-promising about the results people can expect
Over-stepping the advertising rules
Unlike most copywriters who dabble in it only occasionally, natural health and wellness is my lifelong passion. And it’s been my exclusive professional focus for the past 30 years.
So I know that copywriting for health buyers needs a LOT more rigour than writing for other industries.
It also involves prioritising:
Deep empathy for the issues your readers are dealing with
Skilfully framing complex messages in easy-to-understand language
Ethical and regulatory awareness, every step of the way
When those elements are expertly woven together, you get copy that demonstrates why yours is the brand people should trust with their health and wellness.
Without them? You’re at risk of:
Cold, clinical and impersonal copy that’s disconnected from the people you’re trying to help
Confused, doubtful readers instead of confident and empowered ones
Over-promising about the results people can expect
Over-stepping the advertising rules

My professional training as a naturopath, nutritionist and herbalist means I can clearly communicate how your products and services work and who they can best help
As a practitioner myself, I understand your responsibilities and share your professional ethics, values and commitment to client-centred care
After decades as a health copywriter, I’m adept at navigating the advertising regulations that apply to the health and wellness industry – including TGA, FSANZ, AHPRA and others



My professional training as a naturopath, nutritionist and herbalist means I can clearly communicate how your products and services work and who they can best help.

As a practitioner myself, I understand your responsibilities and share your professional ethics, values and commitment to client-centred care.

After decades as a health copywriter, I’m adept at navigating the advertising regulations that apply to the health and wellness industry – including TGA, FSANZ, AHPRA and others.

My professional training as a naturopath, nutritionist and herbalist means I can clearly communicate how your products and services work and who they can best help
As a practitioner myself, I understand your responsibilities and share your professional ethics, values and commitment to client-centred care
After decades as a health copywriter, I’m adept at navigating the advertising regulations that apply to the health and wellness industry – including TGA, FSANZ, AHPRA and others




My professional training as a naturopath, nutritionist and herbalist means I can clearly communicate how your products and services work and who they can best help.

As a practitioner myself, I understand your responsibilities and share your professional ethics, values and commitment to client-centred care.

After decades as a health copywriter, I’m adept at navigating the advertising regulations that apply to the health and wellness industry – including TGA, FSANZ, AHPRA and others.
As your natural health and wellness copywriter, I’ll infuse marketing and brand strategy into every layer of the work I create for you.
My goal is never just to deliver words on a page – it’s to equip you with enduring marketing assets that help you reach your business goals by:
Performing the role you need them to in your campaign, launch, or marketing ecosystem
Elevating your brand and strengthening your reputation
Connecting with your audience and earning their trust


HERE’S HOW WE CAN WORK TOGETHER
If you sell supplements, herbal medicines, functional food and beverages, natural beauty and environmentally friendly household products – explore my health product copywriting services here.
If you offer face-to-face or online consultations, group programs, courses, coaching or consulting, check out my Website Copywriting Packages, starting from $2,500.
If you’re not sure which is right for you, or have a different kind of project in mind, please reach out to me for a chat.
Ready to get started?



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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.
Jayne Tancred © 2008-2026 All Rights Reserved
ABN: 62 928 126 060
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