Freelance Health & Wellness Copywriter: Jayne Tancred

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NATURAL HEALTH COPYWRITING

that inspires your audience and elevates your brand

NATURAL HEALTH COPYWRITING

that inspires your audience and elevates your brand

Whether you need assistance with a one-off health copywriting project or ongoing content creation, you’ll find my writing clear, concise, easy-to-understand, customer-centric and aligned with your brand positioning and strategy.

PROVEN EXPERTISE IN HEALTH AND WELLNESS COPYWRITING

I'm one of Australia's most experienced health writers, with a track record of having written professionally about herbal medicine, nutrition and other aspects of health and wellbeing for nearly 30 years. In that time have written thousands of pieces of health marketing copy, for clients ranging from large multinational herbal and vitamin supplement companies through to one-person natural health practices.

My copywriting experience encompasses websites, product labels, email newsletters and automation sequences, advertisements, brochures, blog posts, social media, trade presenters, training presentations and almost every other type of natural health marketing material you can think of.

I’ve also written several hundred magazine articles and authored or contributed to 16 books on natural medicine and healthy eating.

WRITING THAT’S ALIGNED WITH YOUR BRAND

AND MARKETING OBJECTIVES

Regardless of what I’m writing, my focus is on helping your target market understand not just how your product or service can benefit them, but why yours is the brand they should trust with their health and wellbeing.

In my experience, conveying those messages works best when you come from a customer-centred marketing perspective rather than a technical one. Getting it right involves identifying what matters most to your reader, using language that’s familiar to her, and being aware of which technical information adds value and which creates confusion and is best omitted. (Oh, and all while making sure your copy complies with relevant advertising guidelines too!)

Even more important is an awareness of how each piece of content fits into the context of your overall marketing strategy and the direction you want your business to move in.

Over time, we’ll weave all your marketing material together so it tells a story about your brand that’s cohesive, compelling and authentic.

If that approach that feels right for your business, I’d love to learn more about your copywriting needs. To get the ball rolling, please schedule a call with me here or reach out via my contact form.

Whether you need assistance with a one-off health copywriting project or ongoing

content creation, you’ll find my writing clear, concise, easy-to-understand,

customer-centric and aligned with your brand positioning and strategy.

PROVEN EXPERTISE IN HEALTH AND WELLNESS COPYWRITING

I'm one of Australia's most experienced health writers, with a track record of having written professionally about herbal medicine, nutrition and other aspects of health and wellbeing for nearly 30 years. In that time have written thousands of pieces of health marketing copy, for clients ranging from large multinational herbal and vitamin supplement companies through to one-person natural health practices.

My copywriting experience encompasses websites, product labels, email newsletters and automation sequences, advertisements, brochures, blog posts, social media, trade presenters, training presentations and almost every other type of natural health marketing material you can think of.

I’ve also written several hundred magazine articles and authored or contributed to 16 books on natural medicine and healthy eating.

WRITING THAT’S ALIGNED WITH YOUR BRAND AND MARKETING OBJECTIVES

Regardless of what I’m writing, my focus is on helping your target market understand not just how your product or service can benefit them, but why yours is the brand they should trust with their health and wellbeing.

In my experience, conveying those messages works best when you come from a customer-centred marketing perspective rather than a technical one. Getting it right involves identifying what matters most to your reader, using language that’s familiar to her, and being aware of which technical information adds value and which creates confusion and is best omitted. (Oh, and all while making sure your copy complies with relevant advertising guidelines too!)

Even more important is an awareness of how each piece of content fits into the context of your overall marketing strategy and the direction you want your business to move in.

Over time, we’ll weave all your marketing material together so it tells a story about your brand that’s cohesive, compelling and authentic.

If that approach that feels right for your business, I’d love to learn more about your copywriting needs. To get the ball rolling, please schedule a call with me here or reach out via my contact form.

KIND WORDS FROM MY HAPPY CLIENTS

“FRIGGIN' AWESOME!”

Pardon the French, but your latest piece is friggin’ awesome! It all works so well and I can't wait to see how excited the sales team will be to have it in their hot little hands. … Thanks a bazillion! This is going to be a classic piece.

Anita Wolf, Fusion Health

“FULL OF CREATIVE IDEAS”

Jayne has been invaluable in helping us rewrite and revamp our product advertisements and brochures, providing text that is succinct, engaging and conveys exactly what we want to our customers. She’s an absolute pleasure to work with, is always extremely professional, delivers work on time every time (even with the tightest of deadlines) and is full of creative ideas to better our marketing material.

Claire Cavanagh, Nature’s Sunshine

“SUPER INSIGHTFUL”

Jayne primarily worked with us as a writer, but her contribution to our marketing plans and strategy went way beyond that, including helping us refine our brand positioning, brand personality and tone of voice, which in turn helped focus and direct our marketing communications across all media.

Jayne always thinks outside of the box and works well beyond the brief to provide valuable marketing insights and ideas. Jayne is an absolute pleasure to work with, a great collaborator and super insightful. I would be happy to recommend her for any marketing project, especially in the natural health area - an industry she has a fabulous understanding of and passion for.

Caitlin Bancroft, Thompson’s

“INFORMS AND INSPIRES”

Jayne has a special talent for taking complicated research and concepts and turning them into consumer-friendly, easy-to-understand, and captivating copy that not only informs but also inspires readers. She’s well known for her determination to thoroughly investigate her topics and present only the facts, and for her accuracy and clarity, which are so vital when presenting up-to-date health information to consumers.

Jayne is a delight to work with and her professionalism and passion for any task I have thrown her way makes outsourcing projects that much easier. It doesn’t matter if it’s copy for magazine articles, product manuals, websites or product brochures, she consistently delivers top quality work that meticulously matches the brief, and her attention to detail can always be relied on.