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HEALTH & WELLNESS COPYWRITING FOR PRODUCT BRANDS THAT REFUSE TO BLEND IN

SUPPLEMENTS • HERBS • FUNCTIONAL FOODS • BEAUTY

You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.

Strategy-first copywriting for all the products people swallow, slurp, sip and squirt to optimise their health. I’ll help your health and wellness brand stand out, your products roll out the door, and your projects flow smoothly.

HEALTH & WELLNESS COPYWRITING FOR PRODUCT BRANDS THAT REFUSE TO BLEND IN

SUPPLEMENTS • HERBS

FUNCTIONAL FOODS • BEAUTY

Strategy-first copywriting for all the products people swallow, slurp, sip and squirt to optimise their health. I’ll help your health and wellness brand stand out, your products roll out the door, and your projects flow smoothly.

You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.

Jayne Tancred

Meet Jayne – copywriter and marketer specialising in health and wellness products

YOU’LL BE HARD-PRESSED TO FIND A COPYWRITER WITH DEEPER HEALTH AND WELLNESS EXPERIENCE THAN ME

I’ve been writing about health products and creating high-performing marketing assets that help sell them for 30 years – assets that have been read by millions of people and directly contributed to millions of dollars in sales for my clients.

My work includes thousands of pieces of marketing for dozens of brands and hundreds of health and wellness products - spanning the whole spectrum of things people swallow, slurp, sip and squirt to optimise their health - including:

  • Vitamin and nutritional supplements

  • Herbal medicines

  • Functional foods and beverages

  • Natural beauty, skincare and personal care items

  • Essential oils and aromatherapy

  • Environmentally friendly cleaning and household products

Explore how I can help you too

Jayne Tancred

Meet Jayne – copywriter and marketer specialising in health and wellness products

YOU’LL BE HARD-PRESSED TO FIND A COPYWRITER WITH DEEPER HEALTH AND WELLNESS EXPERIENCE THAN ME

I’ve been writing about health products and creating high-performing marketing assets that help sell them for 30 years – assets that have been read by millions of people and directly contributed to millions of dollars in sales for my clients.

My work includes thousands of pieces of marketing for dozens of brands and hundreds of health and wellness products - spanning the whole spectrum of things people swallow, slurp, sip and squirt to optimise their health - including:

  • Vitamin and nutritional supplements

  • Herbal medicines

  • Functional foods and beverages

  • Natural beauty, skincare and personal care items

  • Essential oils and aromatherapy

  • Environmentally friendly cleaning and household products

Explore how I can help you too

BRANDS I’VE WORKED WITH INCLUDE:

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Other copywriters only write about health occasionally.

I’m completely immersed in it - all day, every day.

SO I GET THE MANY CONFLICTING PRIORITIES YOU’RE JUGGLING…

  • You want your health marketing to be strong, compelling and impactful – without breaking the advertising rules

  • It must be technically accurate – but the everyday reader needs to understand it in a heartbeat and recognise its relevance instantly

  • You crave a distinctive brand loved by raving fans – but your copy and content sound like everyone else’s, with no differentiation, personality or point of view

  • You need marketing assets that propel your business onwards and upwards – but right now there’s no unifying strategy behind them… it’s just a mismatched bunch of stuff

  • And you KNOW powerful, high-quality assets would solve so many sales and marketing problems and help you grow – but where on earth are you meant to find the time or bandwidth to get them written and produced to a high standard?

Let me look after it for you!

Strategy-driven, brand-building copywriting is one of the best marketing investments you can make

HERE’S WHY:

It's how you stand out from the pack: When everyone in the market is stuck reiterating the same old product claims, copywriting that leans into your brand is what makes you stand out.

A trusted brand is one of the few things both you and your customers can rely on: In a world where consumers are increasingly unsure about who and what to believe, weaving your brand values and messaging into your copy builds trust - and reinforces your position in the market too.

Great copy helps shoppers make the right choice: Health shoppers are faced with a vast number of options - all vying for attention in a complex, confusing category. When you help them navigate the clutter and make the right choice, you win the sale.

How I work

Brand and messaging strategy come first.

Then your copy emerges from them.

I MAKE YOUR BRAND SHINE, YOUR MESSAGE RESONATE, AND YOUR PRODUCTS SELL – IN THAT ORDER

I approach marketing and copywriting the same way I approach health: Holistically.

It never starts with the words.

Because while well-crafted words move products out the door, strong strategy is what really moves brands and businesses forward.

I think about every copy project from four strategic angles - starting with the big picture, then progressively narrowing my focus to ensure the content I write for you is aligned with:

  • Your business goals

  • Your brand energy and personality

  • Your project’s functional role within your campaign, launch or marketing ecosystem

  • What you want your audience to know, think, feel or do after consuming your copy

Only then do I get stuck into the actual writing, where I combine your product’s proof points, features and benefits with health buyer psychology and customer journey frameworks.

And yes, your words will be written by me: a real human. Unlike AI, I write from the heart – and with deep empathy for what matters most to your audience.

How I work

Brand and messaging strategy come first.
Then your copy emerges from them.

I MAKE YOUR BRAND SHINE, YOUR MESSAGE RESONATE, AND YOUR PRODUCTS SELL – IN THAT ORDER

I approach marketing and copywriting the same way I approach health: Holistically.

It never starts with the words.

Because while well-crafted words move products out the door, strong strategy is what really moves brands and businesses forward.

I think about every copy project from four strategic angles - starting with the big picture, then progressively narrowing my focus to ensure the content I write for you is aligned with:

  • Your business goals

  • Your brand energy and personality

  • Your project’s functional role within your campaign, launch or marketing ecosystem

  • What you want your audience to know, think, feel or do after consuming your copy

Only then do I get stuck into the actual writing, where I combine your product’s proof points, features and benefits with health buyer psychology and customer journey frameworks.

And yes, your words will be written by me: a real human. Unlike AI, I write from the heart – and with deep empathy for what matters most to your audience.

Strategy-led writing + streamlined project management that keeps everything moving means you can…

Strategy-led writing + streamlined project management that keeps everything moving means you can…

SAY GOODBYE TO…

Overly complex and technical content that treats marketing as an afterthought

Copy that doesn’t accurately capture the science or honour the philosophies that make your products so unique

Endless rounds of reviews with a writer who just doesn’t get the rules or why they matter

Projects that drag on and on, tying up your time and focus – and making you nervous about your deadlines

AND HELLO TO…

Clear, persuasive copy that connects to your customers AND your brand goals

A copywriter + naturopath, herbalist and nutritionist who loves both the science and the traditions that power your range

Regulation-aware copy crafted by a specialist health copywriter who knows how to tick all the boxes

Efficient, time-proven processes and project management built around your timelines

SAY GOODBYE TO…

Overly complex and technical content that treats marketing as an afterthought

Copy that doesn’t accurately capture the science or honour the philosophies that make your products so unique

Endless rounds of reviews with a writer who just doesn’t get the rules or why they matter

Projects that drag on and on, tying up your time and focus – and making you nervous about your deadlines

AND HELLO TO…

Clear, persuasive copy that connects to your customers AND your brand goals

A copywriter + naturopath, herbalist and nutritionist who loves both the science and the traditions that power your range

Regulation-aware copy crafted by a specialist health copywriter who knows how to tick all the boxes

Efficient, time-proven processes and project management built around your timelines

Strategy-led writing + streamlined project management that keeps everything moving means you can…

Strategy-led writing + streamlined project management that keeps everything moving means you can…

SAY GOODBYE TO…

Overly complex and technical content that treats marketing as an afterthought

Copy that doesn’t accurately capture the science or honour the philosophies that make your products so unique

Endless rounds of reviews with a writer who just doesn’t get the rules or why they matter

Projects that drag on and on, tying up your time and focus – and making you nervous about your deadlines

AND HELLO TO…

Clear, persuasive copy that connects to your customers AND your brand goals

A copywriter + naturopath, herbalist and nutritionist who loves both the science and the traditions that power your range

Regulation-aware copy crafted by a specialist health copywriter who knows how to tick all the boxes

Efficient, time-proven processes and project management built around your timelines

SAY GOODBYE TO…

Overly complex and technical content that treats marketing as an afterthought

Copy that doesn’t accurately capture the science or honour the philosophies that make your products so unique

Endless rounds of reviews with a writer who just doesn’t get the rules or why they matter

Projects that drag on and on, tying up your time and focus – and making you nervous about your deadlines

AND HELLO TO…

Clear, persuasive copy that connects to your customers AND your brand goals

A copywriter + naturopath, herbalist and nutritionist who loves both the science and the traditions that power your range

Regulation-aware copy crafted by a specialist health copywriter who knows how to tick all the boxes

Efficient, time-proven processes and project management built around your timelines

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What could we create together?

DO YOU NEED COPYWRITING, PROJECT MANAGEMENT, MARKETING STRATEGY – OR ALL THREE?

I’ve written everything from 100+ page websites to ad campaigns, launch assets, lead magnets, email sequences and more – so I can confidently tackle projects of any scale, across web, print, video, social or email.

You can hire me to focus exclusively on the writing, or to project manage production and liaise with your in-house team as well. (Your team handles design, video and implementation – I hold the project vision, maintain momentum and keep the timelines on track).

And if you haven’t yet locked in your strategy, positioning, or campaign structure, we can layer in marketing consulting if needed.

Ready to get your project underway?

LET'S TALK ABOUT WHAT YOU NEED AND HOW I CAN HELP MAKE IT HAPPEN

I work with clients on both one-off projects and ongoing content packages – all tailored to your needs.

ONE-OFF PROJECTS: BEST FOR WEBSITES, CAMPAIGNS, LAUNCHES AND STAND-ALONE ASSETS

Fee varies according to your brief, with a deposit required to secure your spot in my schedule.

MONTHLY OR WEEKLY CONTENT DROPS: BEST FOR BLOGS, NEWSLETTERS AND SOCIAL COPY

Packages start from $795 per month, paid in advance, with a minimum commitment of three months. (After that, you can cancel with 30 days’ notice).

Book a preliminary call with me to talk through what you have in mind, and I’ll help you map out the right path and your next steps.

I’m often booked up in advance, so it’s better to reach out sooner rather than later – especially if you’re working to a deadline.

Kick things off with a quick chat

Client love

Jayne Tancred

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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.

Jayne Tancred © 2008-2026 All Rights Reserved

ABN: 62 928 126 060

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