2026 NATURAL HEALTH SOCIAL MEDIA CALENDAR
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MARKETING STRATEGY AND PROJECT MANAGEMENT
for natural health, wellness and coaching brands
MARKETING STRATEGY AND PROJECT MANAGEMENT
for natural health, wellness and coaching brands
Got too much on your plate, or a big marketing initiative on the horizon for your health, wellness, coaching or consulting brand? As your fractional CMO or marketing project manager, I can hit the ground running to deliver stand-out results with sound strategy, hands-on project and team leadership, and the experience to guide your next marketing to successful results.
Got too much on your plate, or a big marketing initiative on the horizon for your health, wellness, coaching or consulting brand? As your fractional CMO or marketing project manager, I can hit the ground running to deliver stand-out results with sound strategy, hands-on project and team leadership, and the experience to guide your next marketing to successful results.
WHY WORK WITH ME ON YOUR MARKETING?
I’m a skilled and disciplined full-stack marketer with an unrivalled track record of successfully completing a vast array of marketing projects and engagements for many health, wellness and vitamin supplement brands, as well as for consulting and coaching businesses.
My 30 years of experience mean I'm adept at getting things done - even in heavily regulated industries - from defining brand and messaging strategy to navigating project timelines with many moving parts.
Most importantly, I know how to help you build your brand and meet your goals.
WHY WORK WITH ME ON YOUR MARKETING?
I’m a skilled and disciplined full-stack marketer with an unrivalled track record of successfully completing a vast array of marketing projects for many health, wellness and vitamin supplement brands, as well as for consulting and coaching businesses.
My 30 years of experience mean I'm adept at getting things done - even in heavily regulated industries - from defining brand and messaging strategy to navigating project timelines with many moving parts.
Most importantly, I know how to help you build your brand and meet your goals.
WHAT KIND OF MARKETING PROJECTS CAN WE DO TOGETHER?
I’ve worked on almost every type of marketing project and function you can imagine, so no matter what you’ve got in mind, it’s worth reaching out to me for a chat about how I can help you as your fractional CMO or freelance project manager.
To kick things off, fill out my contact form or schedule an initial obligation-free call with me below so we can see if we’re a good fit for each other.
In the meantime, below are just a few examples of the kinds of projects I love rolling my sleeves up for.
Some of favourite types of engagements include:
BRAND POSITIONING AND MESSAGING STRATEGY: Your business is unique, and the way it’s perceived in the market needs to be too. I’ll help you distill your ideas into an inspiring and cohesive positioning poised for growth and customer appeal. Then to bring it to life, I’ll help you formulate a messaging strategy that resonates with your ideal audience.
NEW PRODUCT AND OFFER DEVELOPMENT: Planning something new? I provide marketing input every step of the way, from opportunity assessment and business case development, right through to shaping your offer and optimising your launch.
CAMPAIGN PLANNING AND LAUNCH STRATEGY: Rolling out a big campaign, a new funnel or an exciting launch? Let me help you plan the assets you need to make the biggest splash you can.
CONTENT STRATEGY, PLANNING AND SYSTEMS: Whether you need an entirely fresh content strategy, an itemised plan for developing and publishing new content, or a systematic approach to revamping and refreshing your website and other marketing assets, I’m ready to help.
PIVOTS & REBRANDS: Shifting direction? Embracing a new audience or market? Exploring a different business model? Changes like this don’t just take the courage to pivot - they also call for strategic thinking, decisive action, and the calm, measured approach of someone who's been down this road before.
MY MARKETING MANAGEMENT APPROACH
While every marketing engagement and project is unique and requires its own plan and execution, my personal approach to them is consistently effective, borne out of decades of trial and error, testing and refining:
1. SET THE GOAL: Start with the end in mind
2. PLAN: Map the success path
3. OPTIMISE FOR FLOW: Identify and resolve bottlenecks early so momentum is steady
4. FOCUS: Break the work into clear, manageable chunks - and sprint where possible
5. TRACK: Make progress visible and communicate it proactively
6. RE-ORIENT: Consistently re-orient towards the big picture and desired outcome
Keen to explore working together? Please book a call with me or get in touch via my contact form.
WHAT KIND OF MARKETING PROJECTS CAN WE DO TOGETHER?
I’ve worked on almost every type of marketing project and function you can imagine, so no matter what you’ve got in mind, it’s worth reaching out to me for a chat about how I can help you as your fractional CMO or freelance project manager.
To kick things off, fill out my contact form or schedule an initial obligation-free call with me below so we can see if we’re a good fit for each other.
In the meantime, below are just a few examples of the kinds of projects I love rolling my sleeves up for.
Some of my favourite types of engagements include:
BRAND POSITIONING AND MESSAGING STRATEGY: Your business is unique, and the way it’s perceived in the market needs to be too. I’ll help you distill your ideas into an inspiring and cohesive positioning poised for growth and customer appeal. Then to bring it to life, I’ll help you formulate a messaging strategy that resonates with your ideal audience.
NEW PRODUCT AND OFFER DEVELOPMENT: Planning something new? I provide marketing input every step of the way, from opportunity assessment and business case development, right through to shaping your offer and optimising your launch.
CAMPAIGN PLANNING AND LAUNCH STRATEGY: Rolling out a big campaign, a new funnel or an exciting launch? Let me help you plan the assets you need to make the biggest splash you can.
CONTENT STRATEGY, PLANNING AND SYSTEMS: Whether you need an entirely fresh content strategy, an itemised plan for developing and publishing new content, or a systematic approach to revamping and refreshing your website and other marketing assets, I’m ready to help.
PIVOTS & REBRANDS: Shifting direction? Embracing a new audience or market? Exploring a different business model? Changes like this don’t just take the courage to pivot - they also call for strategic thinking, decisive action, and the calm, measured approach of someone who's been down this road before.
MY MARKETING MANAGEMENT APPROACH
While every marketing engagement and project is unique and requires its own plan and execution, my personal approach to them is consistently effective, borne out of decades of trial and error, testing and refining:
1. SET THE GOAL: Start with the end in mind
2. PLAN: Map the success path
3. OPTIMISE FOR FLOW: Identify and resolve bottlenecks early so momentum is steady
4. FOCUS: Break the work into clear, manageable chunks - and sprint where possible
5. TRACK: Make progress visible and communicate it proactively
6. RE-ORIENT: Consistently re-orient towards the big picture and desired outcome
Keen to explore working together? Please book a call with me or get in touch via my contact form.
TESTIMONIALS
“FIRST CLASS STRATEGIC THINKER AND BRAND MARKETER”
Jayne’s strategic brand marketing and project management skills have proved invaluable to Fusion Health, most recently with our new product development projects and strategy. Her presentation skills and strategic thinking are first-class, and she’s articulate, intelligent, calm and thoughtful under pressure, as well as being incredibly thorough, accurate, creative, 100% reliable and a joy to work with.
Anita Wolf, Fusion Health
“IT'S A WIN-WIN”
Jayne is highly creative, passionate, insightful and has a unique ability to extract a clear brief from you in terms of the result required, then will add further ideas to create the best possible outcome – it’s a win-win.
Amanda Williams, MediHerb
“SOLUTION-FOCUSED APPROACH”
Jayne is an absolute pleasure to work with. She is a skilled copywriter and particularly effective (and calm) project manager. Her ability to interpret a brief with a solutions-focused approach ensures an optimal outcome, and her depth of knowledge allows her to contribute significantly to projects. On challenging projects, she goes above and beyond to ensure deadlines are met whilst always maintaining her professionalism and can-do attitude. I thoroughly enjoy working with Jayne and highly recommend her.
Melinda McCrone, Australian NaturalCare
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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders
past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.