MARKETING STRATEGY AND PROJECT MANAGEMENT

for natural health, wellness and vitamin supplement brands

MARKETING STRATEGY AND PROJECT MANAGEMENT

for natural health, wellness and vitamin supplement brands

I offer a wide range of marketing strategy and project management services to natural health, wellness and vitamin supplement businesses, and approach every engagement with a strategic mindset and customer-centric focus.

MARKETING, BRANDING AND COMMUNICATIONS STRATEGY

Need support solidifying your business vision, strategic direction, brand positioning, product portfolio balance or comms strategy? I’ll work with you to develop a roadmap you and your team can use to guide your focus, decision making, marketing activity, product development or next big project. To kick things off, fill out my contact form or schedule a chat with me here so we can see if we’re a good fit for each other. 

I offer a wide range of marketing strategy and project management services to

natural health, wellness and vitamin supplement businesses, and approach every

engagement with a strategic mindset and customer-centric focus.

MARKETING, BRANDING AND COMMUNICATIONS STRATEGY

Need support solidifying your business vision, strategic direction, brand positioning, product portfolio balance or comms strategy? I’ll work with you to develop a roadmap you and your team can use to guide your focus, decision making, marketing activity, product development or next big project. To kick things off, fill out my contact form or schedule a chat with me here so we can see if we’re a good fit for each other. 

MARKETING PROJECT MANAGEMENT

Wish you had a strategic and experienced marketer on tap to tackle an upcoming project? You’re in luck, because that’s exactly my cup of tea! I’m a skilled and disciplined project manager with a track record of successfully completing a vast array of marketing projects for natural health and vitamin supplement brands over nearly 30 years - and I'm a qualified naturopath, herbalist and nutritionist too.

A few of my favourite types of projects to work on are:

  • Brand strategy and positioning, including helping to refine your:

    • Brand vision, values and purpose

    • Brand personality

    • Tone of voice and communication style

  • Developing content strategies, content plans, and editorial policies and processes

  • All marketing aspects of new product launches, including:

    • Opportunity assessment

    • Business case development

    • Creating formulation briefs for your tech team

    • And I can do the copywriting for your launch campaign too!

  • Product portfolio and category design

  • New channel and market entries, both in Australia and overseas

  • Rebranding projects, where I collaborate with your agency or design team to optimise and implement your brand’s new visual signature on pack, online and in your collateral

Working from my office here in Sydney, Australia, I’ll liaise with your in-house team, your agency and other external consultants to identify what needs to be done, keep everyone moving, manage timelines, and bring your project to completion. The best way to learn whether I’m the right person to lead your project is for us to talk about what you have in mind, so when you’re ready, please book a call with me or get in touch via my contact form.

MARKETING PROJECT MANAGEMENT

Wish you had a strategic and experienced marketer on tap to tackle an upcoming project? You’re in luck, because that’s exactly my cup of tea! I’m a skilled and disciplined project manager with a track record of successfully completing a vast array of marketing projects for natural health and vitamin supplement brands over nearly 30 years - and I'm a qualified naturopath, herbalist and nutritionist too.

A few of my favourite types of projects to work on are:

  • Brand strategy and positioning, including helping to refine your:

    • Brand vision, values and purpose

    • Brand personality

    • Tone of voice and communication style

  • Developing content strategies, content plans, and editorial policies and processes

  • All marketing aspects of new product launches, including:

    • Opportunity assessment

    • Business case development

    • Creating formulation briefs for your tech team

    • And I can do the copywriting for your launch campaign too!

  • Product portfolio and category design

  • New channel and market entries, both in Australia and overseas

  • Rebranding projects, where I collaborate with your agency or design team to optimise and implement your brand’s new visual signature on pack, online and in your collateral

Working from my office here in Sydney, Australia, I’ll liaise with your in-house team, your agency and other external consultants to identify what needs to be done, keep everyone moving, manage timelines, and bring your project to completion. The best way to learn whether I’m the right person to lead your project is for us to talk about what you have in mind, so when you’re ready, please book a call with me or get in touch via my contact form.

TESTIMONIALS

“FIRST CLASS STRATEGIC THINKER AND BRAND MARKETER”

Jayne’s strategic brand marketing and project management skills have proved invaluable to Fusion Health, most recently with our new product development projects and strategy. Her presentation skills and strategic thinking are first-class, and she’s articulate, intelligent, calm and thoughtful under pressure, as well as being incredibly thorough, accurate, creative, 100% reliable and a joy to work with.

Anita Wolf, Fusion Health

Jayne Tancred

“IT'S A WIN-WIN”

Jayne is highly creative, passionate, insightful and has a unique ability to extract a clear brief from you in terms of the result required, then will add further ideas to create the best possible outcome – it’s a win-win.

Amanda Williams, MediHerb

Jayne Tancred

“SOLUTION-FOCUSED APPROACH”

Jayne is an absolute pleasure to work with. She is a skilled copywriter and particularly effective (and calm) project manager. Her ability to interpret a brief with a solutions-focused approach ensures an optimal outcome, and her depth of knowledge allows her to contribute significantly to projects. On challenging projects, she goes above and beyond to ensure deadlines are met whilst always maintaining her professionalism and can-do attitude. I thoroughly enjoy working with Jayne and highly recommend her.

Melinda McCrone, Australian NaturalCare

Jayne Tancred

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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders

past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.

Jayne Tancred © 2008-2024 All Rights Reserved

ABN: 62 928 126 060

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