Introducing just a few of the many natural health and wellness brands I’ve enjoyed working with over the years.

In addition to helping these much-loved health product brands on their marketing, copywriting and content, I've also worked with a wide range of practitioners, multi-modality clinics, coaches, consultants and other businesses in the health and wellness space.
I’d love to help you too, so please book a call with me if you’d like to discuss working together




















In addition to helping these much-loved health product brands on their marketing, copywriting and content, I've also worked with a wide range of practitioners, multi-modality clinics, coaches, consultants and other businesses in the health and wellness space.
I’d love to help you too, so please book a call with me if you’d like to discuss working together

















Jayne has primarily worked with Thompson's as a writer, but her contribution to our marketing plans and strategy have gone way beyond that. I credit her with helping us refine our brand positioning, which in turn helped focus and direct our marketing communications across all media. Jayne always thinks outside of the box and works well beyond the brief to provide valuable marketing insights and ideas. Her articles are always on brief and have helped guide the tone of voice and personality of our brands. She's an absolute pleasure to work with, a great collaborator and super insightful. I happily recommend her for any marketing project especially in the natural health area - an industry she has a fabulous understanding of and passion for.

Even after working with Jayne for years, I’m still in awe of her clarity and insight. With her broad decades of experience, she quickly gets right to the centre of the issue and finds optimal ways to move forward. Jayne always makes the personal development we small business owners go through feel like a satisfying, palatable, positive and enjoyable experience. I thoroughly recommend her coaching to anyone wanting to grow as a marketer and small business owner.

Jayne is a very capable and accurate copywriter, with a special talent for taking complicated research and concepts and turning them into clear, consumer-friendly, easy-to-understand, and captivating copy that not only informs but also inspires readers. She's well known for her determination to thoroughly investigate her topics and present only the facts, and consistently delivers top-quality work with high attention to detail. Jayne is a delight to work with and her professionalism and passion for any task I've thrown her way makes all our projects together easy. It doesn’t matter if it is copy for magazine articles, product manuals, websites or product brochures, projects are quickly turned around and meticulously match the brief, no matter how small or large the project.

Not only does Jayne have wonderful writing and interpersonal skills, but she’s helped us enormously with strategic input. It’s very common for her to expand our thinking and nudge us to do a better job.

Jayne is an absolute pleasure to work with! She's a skilled copywriter and particularly effective (and calm!) project manager. Her ability to interpret a brief with a solutions-focused approach ensures an optimal outcome, and her depth of knowledge allows her to significantly contribute to projects. On challenging projects, she goes above and beyond to ensure deadlines are met whilst always maintaining her professionalism and can-do attitude. I thoroughly enjoy working with Jayne and highly recommend her.

Marketing has always been one of those things that was "hard" for me. I've been inconsistent in showing up, and didn't even know what my message was for years! Whenever someone mentioned marketing, I'd roll my eyes and groan with dread. As for creating an avatar and finding my niche... OMG! The worst! But now I have a map to follow, which takes a big chunk of doubt and hesitation out of the process. I feel like it's so much more possible for me to be consistent and feel more confident creating relevant content. It’s been so much fun AND I now feel like I know what I'm doing!

The concept Jayne developed and the content she wrote for our 40-page Women's Health booklet resulted in a flagship marketing asset that exceeded our expectations and received strong acclaim from our retail partners. The project demanded knowledge of the featured products and core brand philosophy, but it's equally important to reflect on the patience, attention to detail and creative flair that Jayne brings to her work.

You have a real gift for coaching and have really helped me get unstuck. In just a short time, I've settled on two very clear and targetted product offerings, messaging that resonates with my ideal client, and a clear structure for my marketing and pricing around them too. So exciting!

Just wanted to let you know that one of our retailers said the Women's Health training was the best and most informative training she's been to in more than 20 years in the industry - and it's thanks to your great slide deck giving me the ability to get our message across. Thank you!
Jayne is highly creative, passionate, insightful and has a unique ability to extract a clear brief from you in terms of the result required, then will add further ideas to create the best possible outcome – it’s a win-win and she's always right on target for your particular audience.

If you’re thinking about doing Jayne’s Your Marketing Messaging Garden course, do it! You won’t regret it! The biggest change for me is how much clarity I have now on my audience and how to create the angles and messaging that resonate the most strongly with them. We deliver a client-centric experience and now our communication reflects that.
Jayne’s strategic brand marketing and project management skills have proved invaluable to Fusion Health, most recently our new product development projects. Her content and copywriting are excellent, and her presentation skills are first-class. She’s articulate, intelligent, calm and thoughtful under pressure, as well as being incredibly thorough, accurate, creative, 100% reliable and a joy to work with.

Before doing Your Marketing Messaging Garden I had only vague notions about how to proceed with my marketing. Lack of knowledge, low motivation for marketing and fear of commitment all held me back. Now I'm motivated, confident, and not scared to get out there. I've expanded my horizons and am progressing forward in do-able steps. I recommend this course without reservation - but more than that, I want to stress how enjoyable it is, and how wonderful the info and encouragement I've received has been. Thanks a million - it was fun, informative and empowering.
Jayne, your workshop, Social Media Basics for Reflexology Practitioners, presented to our NSW Branch members, was educational, relevant, motivating and personally achievable. The practical component gave us the opportunity to play with our devices and apply what we’d learnt in a creative and supportive environment. Thank you for helping me feel confident promoting my practice through social media.
Jayne has been invaluable in helping us rewrite and revamp our product advertisements and brochures, providing text that is succinct, engaging and conveys exactly what we want to our customers. She’s an absolute pleasure to work with - she's always extremely professional, delivers work on time every time (even with the tightest of deadlines) and is full of creative ideas to better our marketing material.

When it comes to social media, Jayne isn't just a content creator - she's a master storyteller. Her mind is a treasure trove of strategic insights, and her fingers dance across keyboards, crafting messages that resonate with the soul, build brand loyalty and keep audiences engaged.

Jaynie, working with you has really transformed the way I think about myself and the way I project myself and my image, which is terrific. You're really bloody good at what you do!
Jayne, you are one of the most intelligent and insightful people I have ever worked with.
If you're stuck, are seeking clarity for your brand or product offering, or want to add some structure to your current marketing, the Your Marketing Messaging Garden course is a must. Jayne is a skilled communicator and is able to convey some complex concepts with ease, allowing you to instantly implement new-found skills into your marketing strategy.
Jayne is the consummate professional in the complementary medicine space with an ability to see both the big picture and keep a handle on all the details. Any projects she takes on are managed with care and an assiduous focus on quality. She's a gem!

Wow! This workshop contained so much! Value! Ideas! Wisdom!! And it was wonderfully presented with love and soul. It helped me not get overwhelmed as I'm just starting out with all this marketing stuff. And it helped me get clear on my objective and create a plan for my blog for the next 12 months.
This course was amazing Jayne! I highly recommend Your Marketing Messaging Garden to anyone seeing clarity on their marketing message and offerings. Well worth it! The course is perfect for anyone who’s feeling stuck and struggling to articulate their product and messaging in a way that resonates with their ideal client. I also loved the momentum, accountability and connecting with the other women in the course community. Thanks again Jayne!

You're such a delight to work with. I so appreciate your capability, knowledge and ability to drive great outcomes. I'm just sorry that we didn't get to work together sooner.
I highly recommend the Your Marketing Messaging Garden course, especially for those who haven't had any experience in marketing. Jayne shares so many insights and valuable content, it's like marketing 101 condensed into just a few weeks. The best bit is the teachings are applied and actionable, it's hands on and not just theory. I've started really considering what and how I post and have given myself permission to brag in my marketing!
This workshop was PHENOMENAL!!! Amazing!
Pardon the French but your work on this trade presenter is frigging awesome! It all works so well and I can't wait to see how excited the sales team will be to have it in their hot little hands. It's going to be a classic piece that we can use for years. Thanks a bazillion!

Jayne knows her subject inside out and breaks it down into digestible chunks that are easy to handle, especially for non-techy people. She explains the what, why and how in ways that are easy to understand and are interesting and doable. If you have any hesitation about your marketing, Jayne can help you.


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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.
Jayne Tancred © 2008-2026 All Rights Reserved
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