Free download
IN A NUTSHELL
A marketing messaging workbook to help you explain what you do
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How clear is your message?
Effective marketing starts with clear messaging, and nothing is more fundamental to your message than explaining what you do and why people should work with you.
This FREE marketing messaging workbook has been specially crafted to help:
Natural health or wellness practitioners who know their work has profound impact, but don't feel entirely comfortable talking about it
Membership and course providers looking for a compelling way to explain the benefits of their programs
Coaches and spiritual business owners who know that clear, focussed messaging is vital to attracting their ideal clients
Get past your stumbling blocks and learn to:
Identify the hidden obstacles holding you back from talking about your work
Explain what you do in a way that's simple and easy for people to understand
Think about your work from your clients' perspective and use language that makes sense to them
Tune in to the real benefits your work offers your clients - even when those outcomes are highly subjective and emotional
Frame your messaging in a way that:
Speaks to people's heads and hearts simultaneously
Puts your client at the centre of your messaging
Invites people to learn more about how you can help them
Sits comfortably with you and feels energetically clean, authentic and in alignment
Build an engaged audience
Showcase your expertise
Increase your visibility and consistency on social media
Encourage your audience to know, like and trust you
And most importantly, grow your business!
Hi there, I'm Jayne Tancred
I’m a naturopath, herbalist and nutritionist with 30 years of experience marketing and writing about natural health and wellness. My marketing consulting, copywriting and coaching clients encompass all aspects of the natural health and wellness industry, from large multinational supplement brands to solo practitioners, therapists and coaches - and everything in between.
I believe that for the world to be a happier, healthier place, businesses like yours need to thrive.
To do that, you need marketing that resonates with your clients and aligns with your own vision and values.
And importantly, you need to be strategic, intentional, authentic and empathic in your marketing so that your clients and customers feel comfortable trusting you with their health and wellbeing.
I’ve developed the exercises in this workbook to help you talk and write about your work with clarity, simplicity and impact - and importantly, in a way that feels energetically clean and resonates with you and your audience.
What people say
Jayne isn't just a content creator; she's a master storyteller. Her mind is a treasure trove of strategic insights, and her fingers dance across keyboards, crafting messages that resonate with the soul, build brand loyalty and keep audiences engaged.
You’ve completely transformed my mindset around social media. I used to think it was completely futile and a waste of my time. Now I love it as a way to strengthen my relationships with my current clients, make meaningful connections with future ones, and grow my business. And it’s all because you got me thinking about it and approaching it differently. Thank you so much
Working with Jayne is like seeing alchemy in action! I feel very fortunate to have had the benefit of her exceptional skill and experience in helping me shape the online face of my business.
Grab your free copy of
IN A NUTSHELL
Start simplifying your message for greater impact
Thought-provoking exercises to help bring you clarity
Tips for identifying the benefits of your work
Copy templates to customise for your own elevator pitch
I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.
* Price includes GST for Australian residents.
Jayne Tancred © 2008-2026 All Rights Reserved
ABN: 62 928 126 060