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You do know where you want your natural health, wellness or spiritual business to go, don’t you? Not just in terms of the financial rewards, but also how you want to spend your days, what you want your brand to be known for, and the kinds of people you want to do business with?
These fundamental questions should be the driving force behind every business decision you make, but are often forgotten in the day-to-day grind of getting things done and making ends meet.
Most importantly, the answers to these questions should form the underlying platform of your holistic business's marketing strategy – because your marketing is your chance to intentionally create the business you want. The customers and opportunities you attract are a direct consequence of the marketing messages you convey.
In other words, if you're not thrilled to bits with the business that's coming your way, it's time to re-think your marketing strategy.
From the way you talk and write about your business to audience you target in your ads, it’s all about knowing EXACTLY what you want, and being clear and consistent in positioning your business in a way that attracts the right people, and gently points the others in a different direction.
Send out vague messages, and at best you’ll end up with a vaguely successful outcome.
What you offer and to whom needs to be super-clear. When you’re really specific you’ll also gain clarity around when, where and how to deliver your message in a way that gets results.
And as you get clearer, you’ll also become more confident and aligned in the energy and charisma you project around your business too.
In almost every case, you’ll need to refine your marketing strategy and your messaging along the way, but over time you’ll get closer and closer to having the business you actually want. The one you love to bits.
Need help refining your business vision or creating the marketing approach that will bring your business vision to life? Check out my coaching packages, or book a call with me for an initial chat about whether I can help you.
You do know where you want your natural health, wellness or spiritual business to go, don’t you? Not just in terms of the financial rewards, but also how you want to spend your days, what you want your brand to be known for, and the kinds of people you want to do business with?
These fundamental questions should be the driving force behind every business decision you make, but are often forgotten in the day-to-day grind of getting things done and making ends meet.
Most importantly, the answers to these questions should form the underlying platform of your holistic business's marketing strategy – because your marketing is your chance to intentionally create the business you want. The customers and opportunities you attract are a direct consequence of the marketing messages you convey.
In other words, if you're not thrilled to bits with the business that's coming your way, it's time to re-think your marketing strategy.
From the way you talk and write about your business to audience you target in your ads, it’s all about knowing EXACTLY what you want, and being clear and consistent in positioning your business in a way that attracts the right people, and gently points the others in a different direction.
Send out vague messages, and at best you’ll end up with a vaguely successful outcome.
What you offer and to whom needs to be super-clear. When you’re really specific you’ll also gain clarity around when, where and how to deliver your message in a way that gets results.
And as you get clearer, you’ll also become more confident and aligned in the energy and charisma you project around your business too.
In almost every case, you’ll need to refine your marketing strategy and your messaging along the way, but over time you’ll get closer and closer to having the business you actually want. The one you love to bits.
Need help refining your business vision or creating the marketing approach that will bring your business vision to life? Check out my coaching packages, or book a call with me for an initial chat about whether I can help you.
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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders
past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.